Feel the difference, make the difference

Green Friday 2019

27 November 2019 07:30

Green Friday 2019


We sell fair products for a fair price, all year round. So in general, we don't do sales. And we certainly don’t want to encourage the feeding frenzy this time of the year. People spending money they don't have on things they don't need or want... this is not our way.

I realize this sounds a bit strange, and it is somewhat contradictory. Because we're a shop. We sell stuff.

Of course I want you to buy it. The more, the better.

Well, yeeessss… but. A big but.

Yarnz is also about balance, about reducing our footprint as much as possible, about treading lightly and kindly, about spending your money wisely and ethically, and about being part of a community that values quality over quantity. 

About buying less, choosing well, and making it last.

Still, it is nice to celebrate a special occasion.

So this is our compromise, inspired by other (small) business owners and out-of-the-box thinkers, we celebrate with a Black Friday alternative.

This is how we do it:

From Friday Nov 29 until Monday Dec 2 (midnight):

- Instead of discounts, we will donate 25% of profits to charity.

Plus an Offer You Can't Refuse: Orders over €75 get a Tony Chocolonely chocolate bar! (If you want the vegan option (dairy free dark chocolate), just say so in the order comments or send me an email at hallo@yarnz.nl.)

- And an extra incentive: We raffle 5 Golden Tickets among all orders over €100. (Well, gold-ish tickets... well, a nice voucher anyway ;) Each voucher is worth €10 of shopping credit in our store. Use it on your next Yarnz shopping spree, or give it to a friend!

Two charities. One for people and one for the planet:

1. For people: ASHWA Uganda.

ASHWA supports the most vulnerable girls and women in Uganda, where menstrual hygiene and sex education are very much taboo.

Sanitary towels are unavailable or unaffordable. Consequence is that girls regularly miss school and finally drop out of school and become isolated

ASHWA teaches about menstrual hygiene and how to make their own reusable sanitary pads.

I know the founder, Eric Omondi, personally. I am absolutely convinced that they are making the difference in many Ugandese communities and have been a proud supporter of them for years.

These guys are absolute rockstars when it comes to empowering (young) women.

The world needs many, many more courageous men and women like them.

Half of our Green Friday donation will go to ASHWA Uganda.

2. For the planet: Trees for All.

Every year ten billion trees are lost. With disastrous consequences for people, animals and climate. 

Trees for All plant trees, protect and restore existing forest and raise awareness about the need for trees. Both here in Holland where I live and also further away, through sustainable forestry projects in developing countries.

Half of our Green Friday donation will go to Trees for All.

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No-Show Sale: we can't make it to the yarn festival Handwerkbeurs Ghent

We cancelled the yarn festival Handwerkbeurs Ghent.

I am so truly and deeply sorry about this. Because I was really looking forward to seeing our Belgian friends again, to meet new people, and to see other yarnshop friends.

Events like these aren't just about selling stuff, they're just as much - or even more so - about feeling the connection, sharing the love of crafting, about inspiration and making it happen together.

Still, I have to cancel. Because of personal circumstances.

Usually, this means something very sad. But even though one of the consequences is sad, because I really don't like to cancel the yarn festival, in this case the "personal circumstances" are actually quite happy!

Because... I am expecting a baby!

Me and Mr Yarnz are over the moon...XD

Only the temporary downside is that I am feeling sick as a dog and have been for weeks... I had hoped I'd feel better in time for the event, but I don't.

A yarn festival is already a very intense event for "normal" people.

Right now I just can't cope!

Sad, but true. I wish it were otherwise, but I have to take care of myself and my going-to-be-little one...

So it's good news with a sad consequence.

What do we do, be happy or sad?

Can we be both?

To make it up to you: 10% discount on November 08 to 10.

We don't usually do sales. (You can read more about our pricing strategy and the how & why of this here: https://yarnz.eu/about-yarnz/about-prices-and-discounts)

So this is a big exception. But I reckon such a big disappointment / such great news deserves a treat. I know I need one... so here goes!

A "celebratory" No-Show Sale: 10% off on November 08-09-10. No coupon needed. Valid on everything (except items that are already on clearance sale).

Hope you will enjoy!

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Higher shipping rates

18 October 2019 07:58

Higher shipping rates

We're going to change and simplify the shipping rates and the "free shipping threshold". For most countries, this means an increase (though for some countries only a slight increase, and for others even a decrease).

I will tell you why.

We need to keep our business healthy.

Our quite low shipping costs are just no longer feasible. We get more and more small orders of 1 or 2 skeins of yarn, that need to be shipped as a parcel.

At best, we break even on such orders, but mostly we lose money on them. That's fine if it happens only once in a while, because not everything always has to be only about making money. But it's happening too often.


An all time favorite: one or two skeins of Bio Shetland or Bio Balance.

With shipping costs going as low as €2,- in Holland, this was perhaps not surprising.

Sustainability, people!

Yes I know, it seems the consumer gets all the responsibility these days. And the guys who can really make a big difference, like the governments and bigshots in charge, seem happy to keep this responsibility focused on ordinary people.


There is the cost in resources and transportation to consider. Very small orders require more of everything, related to large orders. More time, more packaging materials, more gas for transportation, etc.

By raising the shipping rates, I do hope to nudge customers to consider carefully. Either to get some more yarn or notions in one order (an extra project/gift for someone/thing you covet but hesitate to buy) - or to think "well that's really too expensive, it can wait".

And if you really want it, it's still possible to order just that one skein, of course.

Shipping actually costs much more.

Nice to know: we do not make money on shipping itself. The actual costs are higher than the amount that we charge.

The charm of a small business.

Yarnz does not have millions to burn. We want to be independent and healthy without big loans from banks. We believe that, in a healthy economy, there must also be room for smaller players. Because it's good for innovation and sustainability if people can choose. (And not only between the big companies, whose investors determine our course only based on quick money.)

We want to be healthy and contribute to a healthy, fair economy.

So go on and fill up that parcel! Or postpone your purchase until you know a destination for 4, 5 or 21 skeins of yarn.

New shipping rates

Per Oct 21


Shipping costs €4,50 (free shipping on orders over €40,-).

Belgium & Germany:

Shipping costs €6,- (free shipping on orders over €50,-).

United Kingdom, France, Luxembourg, Austria, Denmark, Italy, Sweden:

Shipping costs €8,50 (free shipping on orders over €70,-)

Ireland, Poland, Portugal, Spain:

Shipping costs €10,- (free shipping on orders over €75,-).

Rest of the world:

Shipping costs €20 (free shipping on orders over €100).

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What's this Project Club all about, then?

We like to help grow a community of eco-concious makers. And it's much more fun to design something for a group of friends, who are eagerly awaiting the new issues. So we started our Making the Fair Way Project Club.

Read More
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Feel the difference, make the difference

It is contradictory that we have to use the capitalist system to fight the injustice resulting from that very system. But I don't know any other way.

We cast our vote every day, with the choices we make. Which products we buy, which organizations we support, where we work, etc.

When considering your hobby, your creative self-expression, don't you want the materials you use to be kind? Your yarn and tools have already made a journey, transformed from raw resources to hand knitting items, before they ended up in your hands. Don't you want to know that the path that has led your materials to you has made the earth a better place?

We are part of an ever increasing global tribe of people who care deeply about other beings and the natural world. We want to do what's best for the world, the people living in it, and the natural environment on which our quality of life depends.

We do all this by selling beautiful, ethical and Fair yarn.

In a complex and complicated world, it is impossible to be perfect and not leave any footprint. I don't think you have to. But I do think we have a duty to make an effort.

Join the makers movement. Feel the difference, make the difference.

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