Having seen the poverty of Argentinian farmers, Paul Pascuali decided that he could do better. He saw that in the chain of production, all the middle men and big brands were making a nice profit. But the actual producers – the small farmers – were left with next to nothing.
So he started producing his own yarn, buying directly from the farmers for a fair price, and having it spun and dyed himself. The company Pascuali was founded in 2008 in Cologne and is now specialized in knitting yarns and textiles from natural wool. Pascuali now has an impressive range of sustainably produced yarns. The hands-on approach is still characteristic of the Pascuali yarns. Paul still travels a lot to ensure personal contact and transparency about the origin and production process.